Writing

Curated design articles to help you be a better profesional designer

Great Brands And Their Makers: 9/11 Memorial Museum

by — Juliane Bone
October 05, 2018

Great brands elicit emotion: sadness, resolve, loyalty, excitement. These are positioned beyond their peers to tell a poignant story. Perhaps no brand is more tied to emotion than the 9/11 Memorial. In the latest installment of Great Brands and their Makers, I take a look at the elements that make up the memorial experience.

How do I audit my own design work?

by — Darian Rosebrook
October 05, 2018

As a piece of your arsenal, your portfolio is a tool to use in your marketing game as a designer . You’ve got to make sure that what you put in your portfolio is purposeful and relevant to what you want to get out of using it. And if you’re not going through and auditing your own work, you may be missing opportunities to make your presence online as effective as it can be.

Using Color in UI design

by — Darian Rosebrook
July 18, 2018

The psychology behind colors is subjective and changes from culture to culture. Therefore, I'm going to avoid playing on the psychology of color choice, and that specific colors drive different emotions or should be kept away from. You'd be surprised to hear that designers try justifying these colors based on how a general public may react to these without thoroughly researching the brand and it's audience's preferences in their ecosystem.

How to make money in design without doing client work

by — Darian Rosebrook
July 18, 2018

I had someone reach out to me about the article I posted about getting paid as a freelancer. They told me that they were able to get some good value out of it, but they wanted to know “how else they can support themselves if they don’t want to work with clients?”

Design Principle 5: Color

by — Darian Rosebrook
June 27, 2018

We have to make decisions for every element we design, and based on how much of the color in our design is built from having a set process, we may be making these decisions repeatedly and to no end.

Better Design Feedback

by — Darian Rosebrook
June 22, 2018

One thing I am passionate about is quality design feedback. I’ll mention in a future post that it’s sometimes best to get other eyes on your projects, but having objective, quality design feedback is something that a designer needs to be able to move forward with their design skills.

Value of the Rebrand

by — Juliane Bone
June 18, 2018

Ever since I became conscious of an industry centered around aesthetics, I wonder about the economics of it. My confusion only intensifies as “good design” seems so subjective. I know there are inherent ideas of what constitutes good and bad design. Design elements and principles for two. It’s what attracts large populations to certain things.

Quality or Quantity?

by — Darian Rosebrook
June 18, 2018

Sharing our work publicly can be a scary thought. It gets even scarier when you consider sharing your behind-the-scenes process of how you completed your work.

How to get paid as a freelance designer

by — Darian Rosebrook
June 10, 2018

Sometimes, if you’ve been posting so much personal design work that someone comes by and wants to pay you to do something similar for them, you may be confident enough to take them on as a client.

The Romance of Freelance Design

by — Darian Rosebrook
June 06, 2018

A little while back, I got an excellent question in my inbox from Sadie, someone who’s been reading the Compass of Design Newsletter for the last 6 or 7 months. She is a freshman in college this next fall and wanted to pursue the whole conundrum of getting work as a freelance designer to help pay for “that college life stuff.”

Building Domain Expertise in what you do.

by — Darian Rosebrook
May 27, 2018

My personal goal as a designer is to become a master of my craft. I’m a brand identity designer who focuses on mapping business goals to design strategy. I help businesses reach their goals with their communication and products to craft the visual approach to their brand.

Design Principle 4: Typefaces and how to use them

by — Darian Rosebrook
May 20, 2018

We are talking about being able to effectively choose what typeface you want to use solely by the characteristics of it. It’s best to study some of the famous typefaces and understand what makes them great.

The compass guide to designing your own custom lapel pins:

by — Darian Rosebrook
May 19, 2018

With my history as a web designer, I don’t always consider what it would be like having to work with physical products. And because my focus this year is only taking on branding and logo design clients, I want to make sure that if you ask me, I can give some pretty good recommendations still on how to work for print.

Switching to value based pricing

by — Darian Rosebrook
May 14, 2018

Value pricing is something that I believe is the fairest way to receive compensation for the services you provide for your clients. When I mentioned pricing models on the newsletter a week ago, I glossed over how people choose to structure their billing.

Do I use my name or a business name to freelance?

by — Darian Rosebrook
October 08, 2017

The choice of what to brand yourself as is never an easy one. You want to connect your heart and soul to what you do. Whether your choice is naming your freelance gig or to keep it under your personal name, you want to make sure that name is the right one.

Iterate in public, a guide to posting content consistently

by — Darian Rosebrook
January 31, 2017

Having a great idea is worth very little unless you plan on executing it. You could have an idea that would change the way clean water is spread through disparate countries, but unless you have the confidence to seek out how to execute it, that idea is just another passing thought

Finding your anchor in design

by — Darian Rosebrook
January 19, 2017

All the pains and challenges one faces now are not going to be the same ones they experience 3 to 5 years down the road. As I am going through my second year, I aim to help these pains by prescribing my own experience and research in writing and collaboration.

5 tips for setting the right tone with your email list.

by — Darian Rosebrook
January 09, 2017

What do you remember about the last person you met? Usually the first meeting you remember if they seemed like a trustworthy person or not. Were they clumsy? Were they suave? Your first interaction with others is important on setting the right tone of any relationship. The same can be said for email marketing.

Writing more effective case studies

by — Darian Rosebrook
December 26, 2016

Writing case studies is a difficult task for many beginners. Some people claim that a case study doesn’t have to contain a lot of info and that you only need to show what you did, add a paragraph and call it good. Some people say you don’t even need to write case studies for everything, that you should use a dribbble.com account, or a Behance account and post you work there.

Year Zero: My journey as a designer

by — Darian Rosebrook
December 04, 2016

This is a post for the beginner, the fresh meat, and the starry eyed out there who are getting their hands dirty with design as a self taught designer. *Fist Bump to You!* (I’m packaging up the resources that helped me get where I am towards the end)

Handling expectational debt as a designer

by — Darian Rosebrook
February 02, 2016

Is what you’re doing right now going to impact where you’ll be 3 – 5 years from now?